Since 2016, I have been managing social media for horse trainers and facilities on both continents. What started as a need to promote horses for sale at Mathieu Buton Reining Horses quickly developed into a passion and desire to deepen my skills in this area. Taking the first account I managed from 300 something followers to 1000 in few weeks to over 5000 in the two years I managed it (all organically), I knew this was something I could be good at.

Picking up other clients eventually, I still took it more as a side gig and to help friends out rather than focusing on social media management full-time… My day job during this time was in event planning and organization. Having to work at a boutique event agency and managing events on the highest level for our corporate clients including international companies such as IKEA, Czech branch of Société Générale bank Komerční banka, or Volvo Trucks, I was able to broaden my production and event organizing skills. On my off days I traveled to horse shows to work press offices and take pictures mostly for the NRHA and International Horse Press.

After the pandemic hit in 2020, I realized I wouldn’t be able to travel as much as I had planned, nor could I continue at my daily job planning events as public gatherings were mostly cancelled during the whole year. That was when the idea of my own equine promotion company came in mind and I started focusing on putting things together to introduce Top Equine Promotion to the world.